PC Makers Need To Focus On Voice-Based Interface for Growth: Lenovo India

Even though the smartphone ecosystem has boomed massively over the past couple odd years, personal computing is not yet dead. Many believed that providing everyone with a mitt-held device would hateful a slowdown in the PC market. While there has been a small markdown, the computer ecosystem still grew at a decent 11.4 percent over the previous twelvemonth.

One of the most popular and biggest PC makers worldwide is Lenovo and it'southward positive that there's nonetheless scope for the ecosystem, even though users are now shifting to smaller screens for content consumption. In conversation with AdAge India, Lenovo'due south Marketing Director, Bhaskar Choudhuri agrees with this point and sheds light on how the PC is adapting to once once more brand computers attractive to consumers.

PCs Will Never Wither Away

Kicking off the interview, Choudhuri asserted that PC marketplace's growth has deteriorated to some extent with the rising of smartphones. However, in that location are sure sub-categories, such as ultrabooks and ii-in-1 hybrid computers, that are withal witnessing healthy double-digit growth.

However, he adds that PC interfaces are now getting outdated. The PC journey involves a steep learning bend while mobiles or smartphones are more user-friendly and have gotten progressively more so with each iteration. At the same time, not a whole lot has inverse since the beginning modernistic PCs, which is why growth is slower. Choudhuri said they are steadily realizing that PC interfaces should be as intuitive equally our smartphones. While there's a shift towards touchscreens and touch bars, voice will be the ultimate decider. Choudhuri adds,

The course cistron for PC's is more or less the same and that is why we are in the state of growth that we are. Nosotros have to see what we can do with voice.

"When y'all call up about voice, you don't need to even blazon. With voice, even an illiterate person tin can learn how to utilise it. That, I recollect is one interface, which tin be a large ane, but it depends on us how do we design that," he said in the interview.

Tech giants have already realized that phonation is the well-nigh intuitive way to collaborate with technology. The rise of Amazon Alexa and its smart speakers has reinforced this thought, pushing competitors to piece of work on integrating their AI vox assistants in their devices.

While Microsoft's Cortana has ruled Windows for the longest fourth dimension it besides embraced Alexa and welcomed it to Windows 10. Chrome Os has Google Banana and Apple macOS has Siri to pave the way for these next-gen interactions. Choudhari believes that even the illiterate will be able to apply PCs with phonation commands, with no need for typing.

Talking about acquirement figures, Choudhuri revealed that India is one of the near important markets for Lenovo. This is because PC penetration is quite low in the state and there'due south immense room for growth across all the segments. The smartphones can merely serve users equally content consumption mediums, nevertheless, they need to turn to a PC for artistic, besides as heavy-duty piece of work.

Targetting Gamers is Simple

Choudhuri too revealed that gaming is the one segment in the PC market that is witnessing a triple-digit growth. This has driven Lenovo to maintain its focus towards its Legion make, which is built in collaboration with gamers themselves. He reckons,

Our understanding of gamers suggests that they are the audition who are most allergic to beingness talked to or talked down to. So, [Legion] is a bid to say that I don't know what is best for y'all, let us build something together.

Therefore, he says that in that location's a strong reason why the company markets its gaming PCs, also as accessories in a particular manner. The motto here is that gamers know what information technology is that they're looking for and do non have anything brand try to force on them. Lenovo, therefore, is working with the community to pattern that gamers volition appreciate and adopt.

Source: https://beebom.com/pc-voice-interface-growth-lenovo-india/

Posted by: kennedypheine1997.blogspot.com

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